All Categories:

Quick Contact
09030889003




« | »

Waec Expo 2017 MARKETING (Obj and Theory/ Essay) Questions And Answers Free

Marketing
1caabddbbbc
11bdcccbcaab
21cbdccbdaaa
31adabddadba

3)electronic marketing refers to the. application of marketing principles and techniques via
electronic media and more specifically the Internet.
1a)
market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product
1b)
i)Market research- is about gathering
information concerning your target
customers.
ii)Promotion Most business owners are familiar with the idea of promotion.
iii)Selling While we tend to think of selling and marketing as being closely linked, selling is last on the list of the seven functions of marketing.
iv)Pricing Setting the correct price for your product or service can be a challenge.
3)electronic marketing refers to the. application of marketing principles and techniques via
electronic media and more specifically the Internet.
1a)
market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product
1b)
i)Market research- is about gathering
information concerning your target
customers.
ii)Promotion Most business owners are familiar with the idea of promotion.
iii)Selling While we tend to think of selling and marketing as being closely linked, selling is last on the list of the seven functions of marketing.
iv)Pricing Setting the correct price for your product or service can be a challenge.
5a) PROBLEMS RECOGNITION: At this stage of decisions process, consumer becomes aware of a significant discrepancy between the existing situation and a desired situation. Probkem
1a)Market Definition. In marketing , the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.

1b)*Distribution. …
*Financing. …
*Market Research. …
*Pricing. …
4. a. Political Factors: the factors such as legislators, law and economic policies made at all level excercise influence on the marketing activities of any organization
5a). Problem recognition results when a consumer recognizes a substantial difference between what is perceived as the actual product and the product he/she wants to purchase, which directly impacts the decision making of the customer in the buying process.

B)nformation seeking is the process or activity of attempting to obtain information in both human and technological contexts. Information seeking is related to, but different from, information retrieval (IR).
1a)
market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product
1b)
i)Market research- is about gathering
information concerning your target
customers.
ii)Promotion Most business owners are familiar with the idea of promotion.
iii)Selling While we tend to think of selling and marketing as being closely linked, selling is last on the list of the seven functions of marketing.
iv)Pricing Setting the correct price for your product or service can be a challenge.
1ci)
government market is a group of consumers that consists of local, state and federal authorities.the government market spends the most money of any other consuming group, and so presents
an attractive marketing target for some businesses.
1cii)
reseller market buyers who purchase with the intent of selling those products to others. The reseller market includes wholesalers, retailers, and distributors.
1ciii)
Industrial marketing is the marketing of goods and services by one business
to another. Industrial goods are those
an industry uses to produce an end
product from one or more raw materials.
5a)
problem recognition The acknowledgement and definition of an issue that does or may arise during the performance of a process.
5b)
Information Search is a stage in the
Consumer Decision Process during which
a consumer searches for internal or
external information.
5c)
Evaluating Alternatives During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.
5d)
Purchase decision is the thought process that leads a consumer from identifying
need, generating options, and choosing a specific product and brand.
5e)
Post-purchase behavior is when the
customer assesses whether he is satisfied or dissatisfied with a purchase.
*2a)*
i. To promote the good image of an organization.
ii. To inform the public about the existence of a product.
iii. To educate the public about the benefit of a product
iv. To entertain the public in its presentation and packaging
*2b* *ADV*
i. It’s very convenient and flexible means of advertising.
ii. To ensure that their msg is strong and persensive
iii. It’s capable to reach lot of ppl i.e mass coverage.
*Disadvantage*
I. Television advertising cost more than others from of media
ii.lack of regular power supply can discourage the media
iii. Different technological immunisation enable customers to block advertisement all together
Obj loading =======✍

6i)Market segmentation is the process of dividing a broad consumer or business market , normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
6ii)Age:
It is one of the most common demographic variables used to segment markets. Some companies offer different products, or use different marketing approaches for different age groups. For example, McDonald’s targets children, teens, adults and seniors with different ads and media. Markets that are commonly segmented by age includes clothing, toys, music, automobiles, soaps, shampoos and foods.
4a)
Political is attracting increasing interest and utility in public and media discussion

4b)
Cultural offers a unique shopping experience for locals and visitors alike. Nowhere else in Fredericton can you experience a traditional

4c)
technological the tools and platforms used by sales and marketing organizations to effectively complete their duties.

4d)
economic is where decisions regarding investment, production, and distribution are based on the interplay of supply and demand, which determines the prices of goods and services

4e)
social is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification.

Tags:

Categories: examhelp

There is love in sharing

0 Responses

Leave a Reply

« | »